Instagram is not a new thing for us; everyone keeps scrolling their phone’s screen looking for something new, something creative, and entertaining now these days. Yes, it had been a great help using Instagram during this lockdown.

Instagram is a social networking service owned by Facebook; it was originally launched in October 2010. It achieved great success within no time, and the main reason behind its success is, it has unlimited content on any subject you are looking for. It won’t be wrong to call it mini google but with the bulk of visuals, and it is the best part of it. Pictures are a perfect way to convey any message as they speak easily, and words don’t matter anymore. It is important to learn como conseguir seguidores no instagram.

Why salt and pepper?

Whenever we cook, the ingredients used in a dish doesn’t matter; what matters is the taste. What adds taste to a dish is salt and pepper. Although it’s not even the main ingredient, without it,every effort you put will go in vain. Similarly, likes and followers are the essences of Instagram; it plays salt and pepper in any post. You can consider it as an appreciation or encouragement. Likes and followers are the reviews people give you or your work. All you need to do is share your work and connect to people through the efforts you put into your work.

Business platform

Instagram increased employment options; it created an opportunity for beginners to show their skills and do any businesses with zero investment. In this, likes and followers play a key role. 

• Followers: Followers play the role of salt, as they are the people you can connect to and the audience you share your views with. The more the followers, the more people will notice your brand.
• Likes: It plays the role of pepper. Likes are the reviews of people regarding your work, or it is a kind of appreciation. It indeed is a great promoting platform. Today, almost all companies have an Instagram account with an attractive profile. Likes and followers play a vital role in coping with the increasing competition in the online business world. It helps you evaluate your performance, encourages you to improve and keep going.

But nowadays, it has become a trend to buy fake likes. Do you know why likes are so important? There is an explore tab available when you search anything on Instagram, and that Explore tab shows the post with maximum likes. Hence, it is a great opportunity to engage new users or audiences if your posts have a tsunami of likes. Every user explores more often on a day-to-day basis. Buying likes or fake likes may give your business some temporary benefits but will not work for the long term. For example;

• Competitors: Once your competitors come to know about your fake likes, they will try to expose you. It will be the time when your business will fall to the ground in no time. The rest will be history.
• Banned account: Instagram never supports such acts. It bans accounts that use inappropriate means to do business. It will again bring an end to all the efforts you put. 

It is best to work hard and prove you are worth it. It gives you real satisfaction when you earn your success. It does not give you confidence, but a trustworthy relationship is built between the audience and your brand, which will bring you to the greater heights.