Creating a sales page for seo is not a big deal, but building one that can sell your products for you is the basis of creating one. In this article, we shall discuss what elements are essential and what each one is for. Let’s start with the different aspects that you can use in your sales letter.
- The text or copywriting
The content is the most important thing on a page focused on selling your product, to which you should give more prominence and the only one that does or does have to be. It is with that text with which you will be able to sell your product or service and with which you will show your potential client everything you can do for him. That is why the text is the king of a page to sell your product or service.
- The video
Video is an exciting element for specific occasions. For example, when you want to sell software and want to show your potential client how it works inside, a video is compelling. If the product or service you sell is very complex, and it isn’t straightforward to explain in text, a video can bring clarity to your client and complement copywriting. You can also use it for customer testimonials.
- The images
The images are contents that should complement the text. It is a content that you can consider to show statistics, graphics, or a screenshot. The picture you use has to reinforce the text. Never try to use an image to replace the text of your sales page.
Audio is something that you don’t usually see on sales pages, but it can be beneficial on certain occasions. An exciting way to use audio is for your client to listen to testimonials. Not being something prevalent, you can get different from the competition by introducing new audio elements.