CategoryAutomotive

When Saturn exited the midsize car market a few years ago they left with a promise: we’ll be back. After several years of lackluster sales, GM’s Saturn division dropped the unpopular L Series in 2004 with no immediate replacement waiting. Thanks in part to the company’s German division, Opel, Saturn has a new car to […]

The Internet is a powerful tool to access information on any subject area, and one can find an incredible amount of car care information with a click of a button. Furthermore, with the help of a regular web search one can also find network links to information about automotive repair, vehicle maintenance, automotive diagnostic data […]

Pan Am’s “Pacific Clipper” was just a few hours out of Auckland, New Zealand when the Radio Operator picked up the transmission of the news that Pearl Harbor had been attacked and that the USA was at war. It was Dec, 1941 and the Captain, Robert Ford, quickly realized that they would not be able […]

Words matter, they really do. In some cases the wrong words or phrases can summon up a whole host of thoughts or feelings, negative or positive. Marketing professionals spend millions of dollars per year testing products with consumers to see just how well they are received. The automotive industry is no exception with vehicles living […]